Sime Darby Property rakes in RM800m from 'parade'

The property arm of Sime Darby has earlier sold RM450 million worth of properties for the first two instalments of Parade of Homes

SIME Darby Property Bhd (4197), the property arm of Sime Darby Bhd, said its ongoing Parade of Homes promotion has sold more than RM800 million worth of properties, which is by far its most successful Parade of Home instalment.

During the first two instalments, the company sold RM450 million worth of properties combined."Sales have been very good, given the current economic situation," said its managing director Datuk Tunku Putra Badlishah Annuar in Kuala Lumpur yesterday.

The promotion ends in the middle of this month.Badlishah was speaking to reporters after the launch of Sime Darby's "Switch!" campaign, an energy-efficiency initiative targeted at more than 10,000 households in townships developed by the company in Shah Alam, Petaling Jaya, Subang Jaya and Klang.

In the first phase, Sime Darby is offering 100,000 energy-savings bulbs at a heavily discounted price.Each household in Sime Darby townships like UEP Subang Jaya/ USJ Heights, Bandar Bukit Raja, Ara Damansara, Denai Alam, Bukit Jelutong and Putra Heights can purchase a box of eight energy-saving light bulbs at RM50 (retail price: about RM160).

"We want to help Malaysians become conscious of the energy choices they make. If we can switch people to the many small differences they can make at home every day, the cumulative savings will be dramatic - both to their own energy bills and the planet as a whole," he said.Those who want to take part in the programme are required to register at www.simedarby.com/switch